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Blog
Our very latest B2B lead gen updates – only the best bits, none of the fluff.
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Apr 24, 2024
B2B Data Hasn’t Lived Up to the Hype – Here’s Why.
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Apr 22, 2024
How to Use Intent Data in ABM Strategy: A Guide for B2B Marketers
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Apr 18, 2024
What is B2B Content Syndication and Why It Should Be Part of Your Demand Generation Mix
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Apr 18, 2024
Top 3 Challenges for Go to Market Teams in 2024
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Apr 11, 2024
Introducing pharosIQ: B2Boring with Anna Eliot
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Mar 20, 2024
Revving Up Creative Strategy & Channel Marketing: B2Boring with Matt Windham
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Mar 6, 2024
A Marketing & Mental Health Mashup: B2Boring with Jodie Shapiro
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Feb 28, 2024
Navigating Digital Marketing Beyond The Click: B2Boring with Adam Dolan
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Feb 21, 2024
Data Privacy, Presence, and the Path to Purchase: B2Boring with Zsuzsanna Blau
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Feb 15, 2024
Billboards and Beyond: B2Boring with Jonah Katz
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Feb 6, 2024
Unveiling 'Business Need' - A New Era of Content Analysis
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Jan 30, 2024
Marketing with Purpose & Precision: B2Boring with Danielle Bruce
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Jan 11, 2024
Powering the Demand Gen Engine with the Right Fuel: B2Boring with Whitney Goldstein
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Dec 21, 2023
Softball Swings & Demand Marketing Wins: B2Boring with Chris Mitchell
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Dec 20, 2023
Celebrating the Season of Giving
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Dec 14, 2023
Evolving Agency Landscape & AI's Impact in Marketing: B2Boring with Genesis Capunitan
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Nov 23, 2023
Data Gives Us Direction: B2Boring with Amber Bogie
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Nov 7, 2023
The Power of Role-Based Targeting in B2B Content Marketing
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Oct 26, 2023
Surfs Up! Diving into Marketing Communities, ABM & Alignment: B2Boring with Brian Strauss
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Oct 20, 2023
Boiler Room Sales Dude...No Thanks: B2Boring with DemandJen
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Oct 13, 2023
Seasonal Shifts & Strategic Branding: B2Boring with Steve Armenti
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Oct 6, 2023
Capturing Demand with Creativity: B2Boring with Michelle Liro
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Sep 8, 2023
Finding Your Market Niche to Drive Demand: B2Boring with Javi Cano
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Sep 5, 2023
B2B Content Marketing Strategy & Best Practices
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Sep 1, 2023
Affiliates, Influencers, and Four Seconds of Finance: B2Boring with Darryl Praill
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Aug 14, 2023
Account Intelligence to Harness Buying Signals
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Aug 10, 2023
B2B Content Marketing Funnel
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Jun 16, 2023
Predictive Intelligence to Fuel Your Content Strategy
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Jun 9, 2023
B2B Email Marketing: Your Guide to Effective Email Outreach
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Jun 1, 2023
Content Intelligence: The Secret to Personalized Messaging
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May 25, 2023
Independent Research Firm Identifies MRP As A Strong Performer in B2B Intent Data Market
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Apr 3, 2023
How LastPass Doubled Conversion Rates By Leveraging Intent-Based ABM Strategies
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Feb 16, 2023
The Most Effective Account-Based Marketing Tactics
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Feb 8, 2023
What is First-Party Data?
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Feb 6, 2023
B2B Intent-Based Marketing for Better Results
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Feb 5, 2023
The Complete Guide to B2B Intent Data in 2023
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Jan 30, 2023
12 B2B Lead Generation Strategies That Work
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Jan 23, 2023
How to Prepare for a Cookieless Future
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Jan 16, 2023
How to Build a B2B MarTech Stack
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Jan 9, 2023
Market Intelligence Tools for Today’s B2B Businesses
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Jan 3, 2023
How to use Content Analytics
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Dec 19, 2022
A Guide to Successful B2B Content Syndication
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Nov 3, 2022
ABM Orchestration Best Practices - Q&A with Megan Creighton, Head of Digital Strategy at the Ricciardi Group
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Oct 30, 2022
MQL vs. SQL: Similarities & Differences
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Oct 13, 2022
Overcoming Digital Fatigue: How Conversational ABM Can Confront The Marketing Oversaturation Problem
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Aug 30, 2022
MQL vs. SQL: What they are and how to use them
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Aug 15, 2022
ServiceNow’s Heather Rath Named 2022 B2B Innovator by Demand Gen Report
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Aug 1, 2022
Advancing ABM’s Role As A Sales Enabler
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Jul 21, 2022
New Research Report: The B2B Buying Journey Is Not Linear
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Jun 28, 2022
Create more engaging marketing software content
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Jun 27, 2022
By Any Other Name: Focus On Orchestration, Not A New Buzzword, To Achieve ABM Success
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Jun 14, 2022
How to Accelerate ABM Impact Within the Enterprise
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May 26, 2022
MRP Named Leader In SPARK™ Matrix For ABM
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May 25, 2022
Demand Generation vs. Lead Generation
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May 25, 2022
Demand generation vs. lead generation
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May 19, 2022
Guide to B2B Intent Marketing
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May 19, 2022
What is intent marketing?
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May 13, 2022
MRP Honored as Stevie® Award Winner in 2022 American Business Awards®
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Apr 21, 2022
The Complete Guide to Intent Data in 2022
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Apr 18, 2022
Getting the Most From Lead Generation Services
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Apr 18, 2022
Getting the Most From B2B Lead Generation Services
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Apr 12, 2022
Newest CONTENTgine "Top 5 In 15" Video Episode Unlocks Most Popular Customer Relationship Management (CRM) Content
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Mar 10, 2022
Purchase Intent: Understanding Research Behaviors
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Mar 10, 2022
Purchase Intent: Understanding Content Consumption
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Mar 10, 2022
Applying Intelligence for Heightened Purchase Intent, Part 3: Understanding Research Behaviors
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Mar 9, 2022
Purchase Intent: Understanding the Buying Committee
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Mar 1, 2022
Data Science Improves ABM Performance
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Dec 17, 2021
MRP Prelytix Named Best Enterprise Product of 2021
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Sep 21, 2021
Intent Tactics and the Future of Bidstream
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Sep 21, 2021
Intent Tactics in a Changing Landscape: Bidstream
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Sep 20, 2021
Intent Tactics Without 3rd Party Cookies
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Sep 20, 2021
Intent Data in the Hybrid Work Environment
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Sep 13, 2021
New Research Reveals Roadmap to Account Based Marketing Success
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Sep 6, 2021
State Of ABM 2021: COVID-19 Impact On Enterprise Marketers
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Aug 13, 2021
It’s an ABM Hat-Trick for MRP!
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Aug 12, 2021
MRP Prelytix Named “Best Overall Account Based Marketing Solution” For Third Consecutive Year
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Aug 3, 2021
'Marketing Farsightedness' In B2B Content Syndication
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Aug 3, 2021
'Marketing Farsightedness' In B2B Content Syndication
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Jul 19, 2021
The Truth Behind The Hype Of Data-Driven Marketing
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Jul 12, 2021
The Journey to Better Content Syndication
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Jun 7, 2021
How to Use Data to Drive Human Connection with ABM
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Apr 12, 2021
MRP Named Global ABM Leader 2021 by Independent Analyst Firm
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Dec 15, 2020
Is the MQL still alive?
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Dec 14, 2020
MRP Prelytix Named Top Enterprise Product for 2020
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Oct 28, 2020
MRP Prelytix Clients SAP & Juniper Networks Awarded 2020 B2B Innovator Awards
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Jun 9, 2020
MRP Recognized as a "Leader" in Account-Based Marketing
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Feb 27, 2020
Predictive Analytics Boosts Effectiveness Of ABM With Channel Partner Programs
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Feb 25, 2020
Intent Is Not Predictive: Intent Data Meets Predictive Scoring
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Feb 18, 2020
Unified Account Intelligence Empowers Enterprise-Class B2B Marketers
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Dec 11, 2019
MRP Prelytix recognized As Leading Enterprise Class Marketing Platform
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Aug 8, 2019
MRP Prelytix Named “Best Overall ABM Solution” in 2019 MarTech Breakthrough Awards
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Jun 10, 2019
MRP Named “Leader” in ABM by Leading European Analyst Firm Ovum
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Apr 10, 2019
Account-Based Advertising Technology – The IP vs Cookie Debate (Part 2)
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Apr 8, 2019
Account-Based Advertising Technology – The IP vs Cookie Debate (Part 1)
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Feb 27, 2019
Rest assured, cold calling is NOT dead.
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Jan 25, 2019
Pooling MDF From Multiple Vendors Helps Partners Make Bigger Splash
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Dec 17, 2018
Why Managing MDF Strategies Is Increasingly Becoming A Resource Game
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Sep 10, 2018
Closing The Channel Marketing Void To Enable Sales Growth
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Jul 9, 2018
ABM: Not Just A Marketing Tactic, Rather A Customer Engagement Strategy
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Jun 1, 2018
MRP Named A Leader Among Account-Based Marketing Providers
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Dec 20, 2017
SAP and MRP Present: Leveraging Predictive Analytics to Align Marketing and Sales
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Jun 14, 2017
MRP ranked a Strong Performer in Predictive Marketing Analytics | MRP
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