All articles

Sep 24, 2024 10:30:00 AM

Driving B2B Sales Pipeline Growth with Ad Display and Retargeting

Sep 17, 2024 11:00:00 AM

Top B2B Marketing Strategies to Help Elevate Sales Lead Conversions

Sep 16, 2024 9:08:00 AM

The Future of Cybersecurity: Key Trends from Lighthouse Labs

Sep 13, 2024 1:03:41 PM

Unlocking AI, GTM Strategies, and Fresh Content Ideas: A Marketer's Guide

Sep 10, 2024 2:00:00 PM

How B2B Marketers Can Convert More MQLs to SQLs

Sep 9, 2024 9:57:00 AM

The Future of MarTech: Key Trends from Lighthouse Labs

Sep 5, 2024 9:00:00 AM

From Startup to Industry Leader: Kris Rudeegraap's Sendoso Journey

Sep 3, 2024 8:45:00 AM

Maximize B2B Marketing Impact: Strategic Approaches to Audience Targeting

Sep 2, 2024 10:20:00 AM

The Future of GRC Software: Key Trends from Lighthouse Labs

Aug 29, 2024 1:16:27 PM

Turning Market Shifts into Success: A Modern Approach to B2B Marketing

Aug 27, 2024 8:55:25 AM

Not Your Average Webinar, Introducing pharosIQ's Webate

Aug 26, 2024 10:31:00 AM

The Future of IoT Management Software: Key Trends from Lighthouse Labs

Aug 19, 2024 10:11:00 AM

The Future of Healthcare Software: Key Trends from Lighthouse Labs

Aug 14, 2024 9:01:00 AM

The Future of ERP: Key Trends from Lighthouse Labs

Aug 13, 2024 8:00:00 AM

The Future of Human Resources: Key Trends from Lighthouse Labs

Aug 12, 2024 12:21:35 PM

Winning Big with ABM: In-Depth Discussion with Kristina Jaramillo

Aug 12, 2024 12:00:41 PM

IQ Live: B2B Marketing Insights and Go-to-Market Strategy with Sophia Agustina

Aug 12, 2024 8:56:08 AM

The Future of Network Management: Key Trends from Lighthouse Labs

Aug 2, 2024 1:46:45 PM

Elevating B2B Sales and Marketing Strategies: Key Insights for Success

Aug 2, 2024 9:49:03 AM

Unleashing AI & Communication Strategies with Steve Vinall

Aug 1, 2024 1:58:23 PM

Thriving in B2B Paid Media: Insights and Strategies

Jul 30, 2024 4:15:26 AM

Mastering Vertical Marketing: 5 Strategies for B2B Success

Jul 25, 2024 2:22:07 PM

First-Party vs. Third-Party Data: A Marketer's Guide

Jul 22, 2024 11:45:48 AM

The Truth Behind Intent Data: Breaking Myths and Exploring Unlikely Acquisition Channels

Jul 22, 2024 11:09:57 AM

Finding the Right Balance: Front Loading vs. Even Pacing in Lead Distribution

Jul 19, 2024 9:20:21 AM

Maximizing Email Marketing in the Age of Stricter Regulations

Jul 18, 2024 7:53:42 AM

Three Trends Transforming Buyer Engagement in B2B Tech

Jul 17, 2024 7:53:51 AM

Why First-Party Intent Data Outshines Third-Party Data for B2B Marketers

Jul 9, 2024 10:17:36 AM

Developing the Best Lead Generation Campaign

Jul 5, 2024 12:49:22 PM

Generate More Demand from HR decision makers

Jul 2, 2024 10:56:21 AM

How to Master Demand Generation for IT Security B2B Marketing

Jul 1, 2024 9:13:50 AM

Marketing to Broad vs. Specific Audiences: Insights With Tejal Sughrue

Jun 28, 2024 12:09:10 PM

The Crucial Role of Buyer Insights in Enhancing B2B Sales Processes

Jun 27, 2024 9:03:25 AM

Top 5 Demand Generation Tips for Marketing to Finance Decision Makers

Jun 26, 2024 4:22:09 PM

Intent Data in Focus: LIVE with Shanelle Rucker

Jun 26, 2024 7:50:57 AM

What a B2B revenue team needs to know about TCPA and AI bot cold calls

Jun 25, 2024 9:03:14 AM

Driving High Quality Leads for the IT Channel with Direct Mail and Outbound Calling

Jun 24, 2024 11:25:53 AM

Building Relationships and Balancing Strategies with Zach Diamond

Jun 20, 2024 2:17:58 PM

Cost effective b2b marketing strategies to replace large event sponsorships in 2024

Jun 19, 2024 10:09:57 AM

How to most effectively nurture top of funnel leads

Jun 18, 2024 10:48:36 AM

The Difference Between Demand Generation and Demand Capture in B2B Marketing

Jun 14, 2024 1:59:04 PM

5 must haves for a great microevent

Jun 14, 2024 11:26:17 AM

How to Generate Sales Ready Leads Through Direct Mail in B2B

Jun 13, 2024 7:42:00 AM

The True Cost of Martech Underutilization

Jun 12, 2024 6:48:50 AM

The Deprecation of Third-Party Intent

Jun 11, 2024 10:59:17 AM

How to Generate Demand in B2B During Tough Economic Times

Jun 10, 2024 12:20:08 PM

Maximizing Marketing Impact with Robert Bramley

Jun 6, 2024 12:31:06 PM

How AI Is Transforming B2B Marketing & What To Expect Next

Jun 6, 2024 10:59:55 AM

Unleashing the Power of Intent Data: Killer Use Cases in B2B Marketing

Jun 4, 2024 11:23:54 AM

Is Email Marketing Dead?

Jun 3, 2024 9:20:27 AM

Leading the Way in B2B Lead Management with Emma Bowkett

May 31, 2024 10:18:33 AM

Five Common Misconceptions About Account-Based Marketing

May 30, 2024 10:03:31 AM

3 Common Mistakes Working with Intent Data and How to Avoid Them

May 28, 2024 10:00:15 AM

Cracking The Code to Data Security Marketing with Greg Aquavela

May 13, 2024 10:00:55 AM

Intent Data, Back to Basics ABM & B2B Non SaaS: ExitFive with Chris Rack

Apr 24, 2024 9:15:00 AM

B2B Data Hasn’t Lived Up to the Hype – Here’s Why.

Apr 22, 2024 8:15:00 AM

How to Use Intent Data in ABM Strategy: A Guide for B2B Marketers

Apr 18, 2024 8:13:41 AM

What is B2B Content Syndication and Why It Should Be Part of Your Demand Generation Mix

Apr 18, 2024 7:51:57 AM

Top 3 Challenges for Go to Market Teams in 2024

Apr 11, 2024 6:29:42 AM

Introducing pharosIQ: A Conversation with Anna Eliot

Mar 20, 2024 7:05:00 AM

Revving Up Creative Strategy & Channel Marketing with Matt Windham

Mar 6, 2024 7:14:00 AM

A Marketing & Mental Health Mashup with Jolie Shapiro

Feb 28, 2024 7:17:00 AM

Navigating Digital Marketing Beyond The Click with Adam Dolan

Feb 21, 2024 7:20:00 AM

Data Privacy, Presence, and the Path to Purchase: A Conversation with Zsuzsanna Blau

Feb 15, 2024 7:22:00 AM

Billboards and Beyond with Jonah Katz

Feb 6, 2024 12:00:00 AM

Unveiling 'Business Need' - A New Era of Content Analysis

Jan 30, 2024 7:25:00 AM

Marketing with Purpose & Precision: A pharosIQ Exchange with Danielle Bruce

Jan 11, 2024 7:28:00 AM

Powering the Demand Gen Engine with the Right Fuel: Insights from Whitney Goldstein

Dec 21, 2023 7:32:00 AM

Softball Swings & Demand Marketing Wins with Chris Mitchell

Dec 20, 2023 12:00:00 AM

Celebrating the Season of Giving

Dec 14, 2023 7:36:00 AM

Evolving Agency Landscape & AI's Impact in Marketing with Genesis Capunitan

Nov 23, 2023 7:38:00 AM

Data Gives Us Direction: Insights with Amber Bogie

Nov 7, 2023 12:00:00 AM

The Power of Role-Based Targeting in B2B Content Marketing

Oct 26, 2023 7:41:00 AM

Surfs Up! Diving into Marketing Communities, ABM & Alignment with Brian Strauss

Oct 20, 2023 6:56:00 AM

Boiler Room Sales Tactics? No Thanks! pharosIQ Podcast with DemandJen

Oct 13, 2023 6:51:00 AM

Seasonal Shifts & Strategic Branding with Steve Armenti

Oct 6, 2023 6:52:00 AM

Capturing Demand with Creativity with Michelle Liro

Sep 8, 2023 6:44:00 AM

Finding Your Market Niche to Drive Demand: A pharosIQ Dialogue with Javi Cano

Sep 5, 2023 12:00:00 AM

B2B Content Marketing Strategy & Best Practices

Sep 1, 2023 6:40:00 AM

Affiliates, Influencers, and Four Seconds of Finance: A Deep Dive with Darryl Praill

Aug 14, 2023 12:00:00 AM

Account Intelligence to Harness Buying Signals

Aug 10, 2023 12:00:00 AM

B2B Content Marketing Funnel

Jun 16, 2023 12:00:00 AM

Predictive Intelligence to Fuel Your Content Strategy

Jun 9, 2023 12:00:00 AM

B2B Email Marketing: Your Guide to Effective Email Outreach

Jun 1, 2023 12:00:00 AM

Content Intelligence: The Secret to Personalized Messaging

May 25, 2023 12:00:00 AM

Independent Research Firm Identifies MRP As A Strong Performer in B2B Intent Data Market

Apr 3, 2023 12:00:00 AM

How LastPass Doubled Conversion Rates By Leveraging Intent-Based ABM Strategies

Feb 16, 2023 12:00:00 AM

The Most Effective Account-Based Marketing Tactics

Feb 8, 2023 12:00:00 AM

What is First-Party Data?

Feb 6, 2023 12:00:00 AM

B2B Intent-Based Marketing for Better Results

Feb 5, 2023 12:00:00 AM

The Complete Guide to B2B Intent Data in 2023

Jan 30, 2023 12:00:00 AM

12 B2B Lead Generation Strategies That Work

Jan 23, 2023 12:00:00 AM

How to Prepare for a Cookieless Future

Jan 16, 2023 12:00:00 AM

How to Build a B2B MarTech Stack

Jan 9, 2023 12:00:00 AM

Market Intelligence Tools for Today’s B2B Businesses

Jan 3, 2023 12:00:00 AM

How to use Content Analytics

Dec 19, 2022 12:00:00 AM

A Guide to Successful B2B Content Syndication

Nov 3, 2022 12:00:00 AM

ABM Orchestration Best Practices - Q&A with Megan Creighton, Head of Digital Strategy at the Ricciardi Group

Oct 30, 2022 12:00:00 AM

MQL vs. SQL: Similarities & Differences

Oct 13, 2022 12:00:00 AM

Overcoming Digital Fatigue: How Conversational ABM Can Confront The Marketing Oversaturation Problem

Aug 30, 2022 12:00:00 AM

MQL vs. SQL: What they are and how to use them

Aug 15, 2022 12:00:00 AM

ServiceNow’s Heather Rath Named 2022 B2B Innovator by Demand Gen Report

Aug 1, 2022 1:00:00 PM

Advancing ABM’s Role As A Sales Enabler

Jul 21, 2022 12:00:00 AM

New Research Report: The B2B Buying Journey Is Not Linear

Jun 28, 2022 12:00:00 AM

Create more engaging marketing software content

Jun 27, 2022 12:00:00 AM

By Any Other Name: Focus On Orchestration, Not A New Buzzword, To Achieve ABM Success

Jun 14, 2022 12:00:00 AM

How to Accelerate ABM Impact Within the Enterprise

May 26, 2022 12:00:00 AM

MRP Named Leader In SPARK™ Matrix For ABM

May 25, 2022 12:00:00 AM

Demand Generation vs. Lead Generation

May 25, 2022 12:00:00 AM

Demand generation vs. lead generation

May 19, 2022 12:00:00 AM

Guide to B2B Intent Marketing

May 19, 2022 12:00:00 AM

What is intent marketing?

May 13, 2022 12:00:00 AM

MRP Honored as Stevie® Award Winner in 2022 American Business Awards®

Apr 21, 2022 12:00:00 AM

The Complete Guide to Intent Data in 2022

Apr 18, 2022 12:00:00 AM

Getting the Most From Lead Generation Services

Apr 18, 2022 12:00:00 AM

Getting the Most From B2B Lead Generation Services

Apr 12, 2022 12:00:00 AM

Newest CONTENTgine "Top 5 In 15" Video Episode Unlocks Most Popular Customer Relationship Management (CRM) Content

Mar 10, 2022 12:00:00 AM

Purchase Intent: Understanding Research Behaviors

Mar 10, 2022 12:00:00 AM

Purchase Intent: Understanding Content Consumption

Mar 10, 2022 12:00:00 AM

Applying Intelligence for Heightened Purchase Intent, Part 3: Understanding Research Behaviors

Mar 9, 2022 12:00:00 AM

Purchase Intent: Understanding the Buying Committee

Mar 1, 2022 12:00:00 AM

Data Science Improves ABM Performance

Dec 17, 2021 12:00:00 AM

MRP Prelytix Named Best Enterprise Product of 2021

Sep 21, 2021 12:00:00 AM

Intent Tactics and the Future of Bidstream

Sep 21, 2021 12:00:00 AM

Intent Tactics in a Changing Landscape: Bidstream

Sep 20, 2021 12:00:00 AM

Intent Tactics Without 3rd Party Cookies

Sep 20, 2021 12:00:00 AM

Intent Data in the Hybrid Work Environment

Sep 13, 2021 12:00:00 AM

New Research Reveals Roadmap to Account Based Marketing Success

Sep 6, 2021 12:00:00 AM

State Of ABM 2021: COVID-19 Impact On Enterprise Marketers

Aug 13, 2021 12:00:00 AM

It’s an ABM Hat-Trick for MRP!

Aug 12, 2021 12:00:00 AM

MRP Prelytix Named “Best Overall Account Based Marketing Solution” For Third Consecutive Year

Aug 3, 2021 12:00:00 AM

'Marketing Farsightedness' In B2B Content Syndication

Aug 3, 2021 12:00:00 AM

'Marketing Farsightedness' In B2B Content Syndication

Jul 19, 2021 12:00:00 AM

The Truth Behind The Hype Of Data-Driven Marketing

Jul 12, 2021 12:00:00 AM

The Journey to Better Content Syndication

Jun 7, 2021 12:00:00 AM

How to Use Data to Drive Human Connection with ABM

Apr 12, 2021 12:00:00 AM

MRP Named Global ABM Leader 2021 by Independent Analyst Firm

Dec 15, 2020 12:00:00 AM

Is the MQL still alive?

Dec 14, 2020 12:00:00 AM

MRP Prelytix Named Top Enterprise Product for 2020

Oct 28, 2020 12:00:00 AM

MRP Prelytix Clients SAP & Juniper Networks Awarded 2020 B2B Innovator Awards

Jun 9, 2020 12:00:00 AM

MRP Recognized as a "Leader" in Account-Based Marketing

Feb 27, 2020 12:00:00 AM

Predictive Analytics Boosts Effectiveness Of ABM With Channel Partner Programs

Feb 25, 2020 12:00:00 AM

Intent Is Not Predictive: Intent Data Meets Predictive Scoring

Feb 18, 2020 12:00:00 AM

Unified Account Intelligence Empowers Enterprise-Class B2B Marketers

Dec 11, 2019 12:00:00 AM

MRP Prelytix recognized As Leading Enterprise Class Marketing Platform

Aug 8, 2019 12:00:00 AM

MRP Prelytix Named “Best Overall ABM Solution” in 2019 MarTech Breakthrough Awards

Jun 10, 2019 12:00:00 AM

MRP Named “Leader” in ABM by Leading European Analyst Firm Ovum

Apr 10, 2019 12:00:00 AM

Account-Based Advertising Technology – The IP vs Cookie Debate (Part 2)

Apr 8, 2019 12:00:00 AM

Account-Based Advertising Technology – The IP vs Cookie Debate (Part 1)

Feb 27, 2019 12:00:00 AM

Rest assured, cold calling is NOT dead.

Jan 25, 2019 12:00:00 AM

Pooling MDF From Multiple Vendors Helps Partners Make Bigger Splash

Dec 17, 2018 12:00:00 AM

Why Managing MDF Strategies Is Increasingly Becoming A Resource Game

Sep 10, 2018 12:00:00 AM

Closing The Channel Marketing Void To Enable Sales Growth

Jul 9, 2018 12:00:00 AM

ABM: Not Just A Marketing Tactic, Rather A Customer Engagement Strategy

Jun 1, 2018 12:00:00 AM

MRP Named A Leader Among Account-Based Marketing Providers

Dec 20, 2017 12:00:00 AM

SAP and MRP Present: Leveraging Predictive Analytics to Align Marketing and Sales

Jun 14, 2017 12:00:00 AM

MRP ranked a Strong Performer in Predictive Marketing Analytics | MRP