Episode Description
In this episode of the B2Boring Podcast, Chris Rack sits down with Kristina Jaramillo, President of Personal ABM, to delve into advanced strategies in Account-Based Marketing (ABM) that drive success with high-value accounts. They explore the evolution of ABM from a traditional sales tactic to a comprehensive go-to-market strategy that prioritizes personalization and deep customer understanding. Kristina shares actionable insights on how to effectively differentiate between ABM software and strategy, the importance of a tailored, quality-over-quantity approach, and the critical role a robust post-sale ABM strategy plays in maximizing customer retention and lifetime value.
Key Highlights:
- ABM Evolution: Understand how ABM has transformed into a holistic approach that integrates seamlessly with your go-to-market strategy.
- Personalization in ABM: Learn why customizing your strategy for each high-value account is crucial for success.
- Software vs. Strategy: Discover how to distinguish and effectively leverage ABM tools and strategies.
- Post-Sale ABM Tactics: Uncover the significance of a strong post-sale strategy in retaining and expanding key accounts.
- Winning with High-Value Accounts: Gain insights into overcoming challenges and achieving outstanding results with your most important clients.
This episode is packed with expert advice for B2B marketers and sales leaders looking to elevate their ABM efforts and secure long-term success with their most valuable accounts. Don’t miss this opportunity to learn from one of the industry’s top ABM strategists!
Kristina Jaramillo on LinkedIn
Chris Rack on LinkedIn
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