As published by MarTech Cube,
MRP Prelytix, the only enterprise-class predictive ABM platform, today announced its selection as a Best in Biz Awards recipient. MRP was recognized in the marketing software category; as an ‘Enterprise Product of the Year’ for the second year running. The Best in Biz Awards, announced on December 9th, are the only independent business awards program judged by prominent members of top-tier press, including, among others, writers from Barron’s, Consumer Affairs, USA Today and Wired. Fellow winners in the enterprise product categories included Ricoh, Epson, and Lumeon.
MRP Prelytix empowers enterprise sales and marketing teams to connect their siloed data and platforms enabling a truly integrated approach to ABM. Using real-time predictive analytics and target account insights, sales, and marketing professionals can direct, execute, and deliver high performing ABM programs across eight channels. The platform removes the complexities of coordinating sales and marketing activities by using advanced machine learning technology to recommend and continuously optimize and trigger messages to drive engagement across channels, platforms and funnel stages. Powered by Kx, the world’s fastest streaming analytics database, marketers can realize a target account’s single source of truth and scale the highest impact engagement strategy at every moment in time.
“This award validates that our focus on the unique needs of enterprise-class sales and marketing organizations is differentiated and valuable; Companies with multiple product lines and diverse geographic footprints need a partner who can address these unique challenges,” said MRP CEO and Co-Founder Kevin Cunningham. “MRP Prelytix is the only ABM platform to deliver performance and simplicity in their sophisticated environment.”
2020 marked the 10th annual Best in Biz Awards and – with a continuing global pandemic – was also a year like no other in the program’s 10-year history. The judges were impressed with this year’s winners’ agility and adaptability that allowed their businesses to thrive and their willingness to always go the extra mile to help their customers in these unusual times – proving North American business’ resilience and continuing innovation and growth despite the odds. “In this wild year, it’s amazing to see companies still innovating, adapting, and thriving,” said Christopher Null, Wired, having judged seven of the last 10 Best in Biz Awards programs. “There’s so much in the business world that is inspirational right now.”
The award win comes fast on the heels of additional recognition for MRP in recent months, including being named the 2020 MarTech Breakthrough Award Winner of the best overall ABM platform, and recognized by the Belfast Telegraph Business Awards with ‘Outstanding Business of the Year’ and ‘Excellence in Innovation’ awards.
About MRP
MRP Prelytix is the only enterprise-class predictive ABM platform. For organizations that serve multiple partners, lines of business, geographies, or industries, MRP Prelytix is the only ABM platform to empower sales and marketing teams to simplify their environment’s complexity and produce measurable and high-performance conversion, pipeline velocity, and closed revenue. Applying the industry’s only real-time predictive analytics and data management, we fuel 1,000 ABM programs across six continents to coordinate, execute, and optimize their ABM programs using eight channels, produced in 20 languages. Powered by Kx, Prelytix sits on top of the fastest streaming analytics database in the world. For more information visit: www.mrpfd.com
About Kx
Kx is part of FD, a global technology provider with 20 years of experience working with some of the world’s largest finance, technology, automotive, manufacturing and energy institutions. Kx Streaming Analytics, built on the kdb+ time-series database, is an industry leading high-performance, in-memory computing, streaming analytics and operational intelligence platform. It delivers the best possible performance and flexibility for high-volume, data-intensive analytics and applications across multiple industries. For more information about Kx please visit www.kx.com. For general inquiries, write to info@kx.com. Kx and MRP are subsidiaries of First Derivatives plc (FD), a global supplier of software and consulting services. The Group operates from 15 offices across Europe, North America and Asia Pacific, including its headquarters in Newry, and employs more than 2,400 people worldwide.
