Skip to main content

Episode Description

Join Chris and Matt as they uncover the essence of creativity in B2B marketing campaigns and take a turn in NASCAR, NCAA, and the NFL. They navigate through the complexities of channel marketing, sharing insights on its challenges and benefits, and discuss the evolving landscape of tech marketing from traditional in-person events to digital and hybrid approaches. This episode offers a deep dive into the importance of LinkedIn for professional growth and how hybrid work is shaping marketing strategies today.

Key Takeaways:

  • Creative B2B Marketing: Insights into inspiring creative campaigns and the significance of understanding market trends.
  • Nascar's Marketing Potential: Matt brings a unique perspective on leveraging Nascar for innovative marketing strategies.
  • Channel Marketing Insights: Exploring the nuanced challenges and benefits, emphasizing relationship-building and resource allocation.
  • Evolution of Tech Marketing: The shift from in-person events to digital and hybrid models, stressing the importance of creativity and intimacy in marketing campaigns.
  • LinkedIn for Professional Growth: The value of LinkedIn in fostering professional connections and enhancing visibility in the B2B marketing space.
  • Hybrid Work as a Marketing Focus: Addressing the transition to hybrid work environments and its implications for future marketing strategies.

Matt Windham on LinkedIn
Chris Rack on LinkedIn