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Episode Description

Join host Chris Rack as he sits down with Robert Bramley, the Demand Generation Manager at GoCardless. They discuss marketing strategies and how GoCardless tailors campaigns to diverse audience segments while maintaining consistent messaging and standing out in a competitive market.

Key Highlights:

  • Tailored Campaigns: Strategies for marketing to different business sizes and sectors.
  • Consistent Messaging: Importance of uniformity across all channels.
  • Market Differentiation: Techniques to stand out from competitors.
  • Brand and Demand Marketing: The evolving relationship and the significance of collaboration.
  • Sales and Marketing Alignment: Ensuring successful campaigns through stakeholder management and active communication.
  • Fun and Value in Campaigns: Combining experiential elements with educational content to drive engagement.

Check this out for an insightful discussion that bridges the gap between brand and demand marketing, offering practical advice for aligning sales and marketing efforts, and creating memorable marketing campaigns.

Robert Bramley on LinkedIn
Chris Rack on LinkedIn