In this episode of IQ Live, host Katrina Denk Gonzalez, Marketing Director at PharosIQ, dives into a captivating discussion with Alyson Atwell, Marketing Director at Public Relay. With a wealth of experience in field and event marketing, Alyson brings a fresh perspective on the evolving strategies for B2B marketers. The conversation touches on essential topics like the role of AI in marketing, go-to-market (GTM) strategies, and the importance of community-led marketing. Alyson also shares her unique experiences, including her innovative approach to event marketing, and provides actionable insights on how to drive efficiency and stay ahead in a fast-paced industry.
This episode is a must-listen for B2B marketers seeking to enhance their marketing IQ and gain valuable strategies for navigating today's competitive landscape.
Key Highlights:
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AI in Marketing:
- AI isn’t here to replace marketers but to make life easier—think faster content creation and smarter SEO. It frees up time for bigger, strategic thinking.
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Winning GTM Strategies:
- It’s all about knowing your market and getting sales and marketing on the same page. A strong customer experience seals the deal.
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Content Marketing Efficiency:
- One piece of content can do a lot—break it up into smaller parts to keep your audience engaged without creating new material from scratch.
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Interactive Events:
- Skip the slideshows! Conversations and interactive formats like "unconferences" get better engagement and lead to stronger connections.
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Evolving Content Formats:
- Podcasts, quick social media clips, and LinkedIn posts are the future. Mixing up content formats keeps things fresh and grabs attention.
Final Thoughts
The landscape of B2B marketing is ever-evolving, and staying ahead requires both flexibility and a willingness to innovate. Alyson Atwell’s journey serves as a great example of how marketers can advance by leveraging AI, refining GTM strategies, and constantly looking for ways to make content and events more engaging.
For those of you looking to stay ahead of the curve, remember that the best marketing strategies are built on a foundation of research, collaboration, and creativity. We hope today’s conversation inspires you to think smarter, try new approaches, and continue building your marketing IQ.
