Welcome to a new era of B2B marketing events, where traditional webinars are reimagined into dynamic, challenging, and insightful experiences. This shift is not just about information dissemination—it's about sparking genuine conversations, challenging the status quo, and empowering marketers to continually improves outcomes. Enter the "Webate", a new virtual experience produced and presented by pharosIQ.
The first-ever Webate, hosted by Katrina Gonzalez, Marketing Director at pharosIQ, set the stage for a high-stakes debate between two highly influential voices in B2B marketing—Mason Cosby, Founder of Scrappy ABM, and Tim Davidson, Founder of B2BRIZZ. This event wasn’t just about presenting ideas; it was about clashing perspectives, defending beliefs, and uncovering truths in the complex world of B2B marketing.
Round 1: The Intent Data Debate
- Mason Cosby: Questioned the effectiveness of intent data, arguing it's often overhyped and ineffective when used alone.
- Tim Davidson: Defended intent data, emphasizing its strategic value when sourced and applied correctly.
Round 2: The ABM Platform Showdown
- Tim Davidson: Advocated for ABM platforms as powerful tools for scaling successful programs.
- Mason Cosby: Cautioned about the hidden costs of ABM platforms, advising companies to build a solid foundation first.
Round 3: Pilot Programs – How Much Should You Invest?
- Mason Cosby: Suggested a lean approach, focusing on effort over financial investment in pilot programs.
- Tim Davidson: Highlighted the importance of modest financial investment to accelerate success and save time.
Who won?
To find out who came out on top, access the full debate video here. Connect with Katrina Denk Gonzalez, Mason Cosby and Tim Davidson on LinkedIn, and follow pharosIQ for more events, insights, and innovative solutions. Let’s push the boundaries of B2B marketing together. Visit pharosiq.com to learn more.
