Episode Description
In this week's episode of B2Boring, the podcast for B2B marketers, the host welcomes Kris Rudeegraap, the founder and CEO of Sendoso. Kris dives into the evolution of direct mail and corporate gifting, sharing how Sendoso has navigated three distinct "go-to-market decades"—from the pre-pandemic world, through the shifts of COVID, to the current tech-driven landscape. The discussion also touches on the future of outbound marketing, where automation and intent data are poised to redefine strategies. If you've ever wondered how to stay ahead in the ever-changing world of B2B marketing, this episode is for you.
Key Highlights:
- Kris' Journey: A reflection on nearly nine years since founding the direct mail and corporate gifting platform, with insights into overcoming challenges, particularly during the COVID-19 pandemic and subsequent economic shifts.
- Service Evolution: An exploration of how Sendoso has evolved, emphasizing the crucial role of relationship building and the integration of technology to enhance efficiency.
- Outbound Marketing Insights: A discussion on the current landscape and future outlook of outbound marketing.
- Emerging Trends: Insights into the impact of AI on marketing strategies and the diminishing prominence of Account-Based Marketing (ABM) as a key industry term.
Tune in to gain valuable insights and practical strategies to elevate your B2B marketing and communications efforts! For more information on how pharosIQ can help you reach your revenue goals visit us here.
Chris Rack on LinkedIn
Kris Rudeegraap on Linkedin
To learn more about how pharosIQ can help you achieve revenue goals, visit us here.
