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Episode Description

Host Chris Rack and guest host Christopher Mitchell from Google explore the evolving landscape of B2B marketing. This episode features Christopher, an expert in cybersecurity marketing, as they discuss the challenges and strategies pivotal to the industry today.
They cover the effects of email restrictions by major players like Google and Yahoo on marketing efforts, underscore the value of quality in sales, and share insights from various mergers and acquisitions. Additionally, they delve into the burgeoning role of artificial intelligence in marketing, the triumph of the virtual event 'Sock Stock', and the indispensable need for authenticity in marketing campaigns.
This episode is an essential listen for those keen on understanding and mastering the current dynamics of B2B marketing.

Key Highlights:

  • The challenge of email restrictions in marketing.
  • Emphasis on quality-driven sales approaches.
  • Learnings from mergers and acquisitions.
  • The influence of artificial intelligence on marketing.
  • The success and uniqueness of 'Sock Stock'.
  • The criticality of authentic marketing practices.

Chris Rack on LinkedIn
Chris Mitchell on LinkedIn