Vance Faulks, the Senior Director of Global Audience and Partner Marketing for SAP will tell you how he was able to accomplish both those things with MRP predictive analytics. The ability to predict demand and identify highly qualified opportunities has helped to align the two teams around a common goal: driving revenue.
What you’ll learn in this webinar:
- How to leverage data insights from predictive analytics to identify active prospects
- The role technology can play in rallying marketing and sales around a common goal
- How predictive plus account-based marketing tactics leads to more qualified opportunities
Watch this on-demand webinar and join Vance Faulks, Senior Director of Global Audience and Partner Marketing and James Regan, CMO and Co-Founder, MRP as they discuss how to align sales and marketing departments through predictive analytics.
