Episode Description
Chris welcomes Greg Aquavela, Director of Marketing at Devo, to discuss B2B marketing within the data security sector. They talk about the unique challenges and the importance of sales and marketing alignment and share insights on successful campaigns and strategies.
Key Highlights:
- Role of Marketing at Devo: Exploration of Devo’s data security platform features and their focus on scalability and competitive edge.
- B2B Marketing Challenges in Security: Discussing strategies to balance edgy and authentic messaging and the need for consistent client engagement.
- Defining Leads for Sales Alignment: Emphasizing the importance of a unified understanding of leads to improve sales and marketing coordination.
- Successful Marketing Campaigns: Greg shares a campaign that generated $28 million in pipeline and the importance of focusing on key personas.
- Improving Marketing Coordination: The necessity for a single conductor to manage all aspects of marketing for better effectiveness.
- Account Warming Strategy: Greg’s successful strategy involving weekly reporting and KPIs to monitor campaign effectiveness.
