This week, Demand Gen Report honored two of our customers, Jorge Granada and Tina O’Dell, as 2020 “B2B Innovators.” Each year Demand Gen Report spotlights a group of B2B marketing and sales professionals who are pushing the envelope to effectively engage prospects and customers and meet their buyers’ needs.B2B Innovator Awards were created to spotlight B2B executives who think outside the box to develop and foster innovative concepts and strategies that help move the overall B2B industry forward.
Celebrating a creative and innovative approach to building, launching, and refining hyper-personalized campaigns O’Dell, who works for Juniper Partners, was named winner in the “Powerful Partners” category while Granada, who recently worked for SAP and now works for MGT Consulting, was recognized in the “Buyer-Focused Marketer” category. “I’m honored to be the recipient of a B2B Innovator Award from my peers and colleagues,” said Granada. “I have had the opportunity to work with MRP since 2018 on various projects, and have witnessed the impact and improved performance from their tools. Working with them allowed SAP to stop serving prospects and clients less-than-relevant messaging, shift to highly engaged relationships, and more importantly, accelerate demand transformation and the subsequent impact on ROI”.
Demand Gen Report is a leading marketing publication with a readership of more than 42,000. DGR is a targeted online publication that spotlights the strategies and solutions that help B2B companies better align sales, marketing, and disparate teams to support growth and drive revenue. Past winners of B2B Innovators include marketers and salespeople from companies including SAP, Cisco, and HPE.
“We applaud Demand Gen Report for recognizing the innovation and leadership that Tina and Jorge bring to the table,” said Devon Wellbrock, SVP of Americas, Enterprise Sales at MRP. “These awards are well-deserved and underscore the hard work and creativity they have applied to bringing innovative data-driven, enterprise-class marketing, and sales solutions to their customers. Congratulations, Tina and Jorge!”
About Demand Gen Report
Demand Gen Report, a G3 Communications brand, is a targeted online publication that uncovers the strategies and solutions that help companies better align their sales and marketing organizations, and ultimately, drive growth. A key component of the publication’s editorial coverage focuses on the sales and marketing automation tools that enable companies to better measure and manage their multi-channel demand generation efforts.
