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Episode Description

Dive deep into B2B marketing with Zsuzsanna Blau as she shares groundbreaking strategies and personal insights from her tenure at Nokia. From tackling global marketing challenges to navigating data privacy laws, this episode is packed with insights for marketers aiming to make a global impact.
  • Global Marketing: Understanding cultural nuances and balancing global reach and local relevance.
  • Data Privacy Dynamics: Navigating the complexities of GDPR and ethical marketing practices.
  • Creating Lasting Impressions: Strategies for building long-term demand and awareness in a crowded marketplace.
  • Zsuzsanna's Content Creation Journey: From building a personal brand to influencing industry trends.
  • Web Scalars Market Entry: Insights into Nokia’s strategic approach to engaging with top-tier networking companies.
  • The Future of B2B Marketing: Discussing buzzwords, purchase intent, and the importance of aligning marketing and sales efforts.

Join us as we uncover successful B2B marketing strategies across borders, ensuring your message resonates with the right audience at the right time.

Zsuzsanna Blau on LinkedIn
Chris Rack on LinkedIn